The visual identity centres around an art nouveau-inspired logotype and a simple, slightly naive illustrative style that strikes a balance between feeling both modern and personal.
We hand-painted the logo and illustration across the front windows as well as their menu on mirrors suspended over the counter. In its nature, it has a more tactile feel and tops it off with a higher quality finish. It's these details that further articulate Mauka's attention to detail and their commitment to quality.